I Always Feel Like Somebody's Watching Me. Measuring Online Behavioural Advertising

Online Behavioural targeted Advertising (OBA) has risen in prominence as a method to increase the effectiveness of online advertising. OBA operates by associating tags or labels to users based on their online activity and then using these labels to target them. This rise has been accompanied by privacy concerns from researchers, regulators and the press. In this paper, we present a novel methodology for measuring and understanding OBA in the online advertising market. We rely on training artificial online personas representing behavioural traits like 'cooking', 'movies', 'motor sports', etc. and build a measurement system that is automated, scalable and supports testing of multiple configurations. We observe that OBA is a frequent practice and notice that categories valued more by advertisers are more intensely targeted. In addition, we provide evidences showing that the advertising market targets sensitive topics (e.g, religion or health) despite the existence of regulation that bans such practices. We also compare the volume of OBA advertising for our personas in two different geographical locations (US and Spain) and see little geographic bias in terms of intensity of OBA targeting. Finally, we check for targeting with do-not-track (DNT) enabled and discovered that DNT is not yet enforced in the web.Comment: To appear in ACM CoNEXT 2015, Heidelberg, Germany. Please cite the conference version of this pape

Inter-Destination Multimedia Synchronization; Schemes, Use Cases and Standardization

Traditionally, the media consumption model has been a passive and isolated activity. However, the advent of media streaming technologies, interactive social applications, and synchronous communications, as well as the convergence between these three developments, point to an evolution towards dynamic shared media experiences. In this new model, geographically distributed groups of consumers, independently of their location and the nature of their end-devices, can be immersed in a common virtual networked environment in which they can share multimedia services, interact and collaborate in real-time within the context of simultaneous media content consumption. In most of these multimedia services and applications, apart from the well-known intra and inter-stream synchronization techniques that are important inside the consumers playout devices, also the synchronization of the playout processes between several distributed receivers, known as multipoint, group or Inter-destination multimedia synchronization (IDMS), becomes essential. Due to the increasing popularity of social networking, this type of multimedia synchronization has gained in popularity in recent years. Although Social TV is perhaps the most prominent use case in which IDMS is useful, in this paper we present up to 19 use cases for IDMS, each one having its own synchronization requirements. Different approaches used in the (recent) past by researchers to achieve IDMS are described and compared. As further proof of the significance of IDMS nowadays, relevant organizations (such as ETSI TISPAN and IETF AVTCORE Group) efforts on IDMS standardization (in which authors have been and are participating actively), defining architectures and protocols, are summarized.This work has been financed, partially, by Universitat Politecnica de Valencia (UPV), under its R&D Support Program in PAID-05-11-002-331 Project and in PAID-01-10, and by TNO, under its Future Internet Use Research & Innovation Program. The authors also want to thank Kevin Gross for providing some of the use cases included in Sect. 1.2.Montagud, M.; Boronat Segui, F.; Stokking, H.; Van Brandenburg, R. (2012). Inter-Destination Multimedia Synchronization; Schemes, Use Cases and Standardization. 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Intrastream synchronizotion for continuous media streams: A survey of playout schedulers

The transmission of real-time streams over best effort networks has been an interesting research area for over a decade. An important objective of the research community has been to devise methods that cope with the variations of the network delay-also called delay jitter-that are an inherent characteristic of best effort networks. Jitter destroys the temporal relationships between periodically transmitted media units that constitute a real-time media stream, thus hindering the comprehension of the stream. Playout adaptation algorithms undertake the labor of the temporal reconstruction of the stream, which is sometimes referred to as the restoration of its intrastream synchronization quality. This article surveys the work in the area of play-out adaptation, aiming to concisely. organize ideas that have been presented in isolation and identify the main points of differentiation among different schemes. The survey discusses issues related to timing information, handling of late media units, quality evaluation metrics, and adaptation to changing delay conditions

Local utility aware content replication

Abstract. A commonly employed abstraction for studying the object placement problem for the purpose of Internet content distribution is that of a distributed replication group. In this work the initial model of distributed replication group of Leff, Wolf, and Yu (IEEE TPDS ’93) is extended to the case that individual nodes act selfishly, i.e., cater to the optimization of their individual local utilities. Our main contribution is the derivation of equilibrium object placement strategies that: (a) can guarantee improved local utilities for all nodes concurrently as compared to the corresponding local utilities under greedy local object placement; (b) do not suffer from potential mistreatment problems, inherent to centralized strategies that aim at optimizing the social utility; (c) do not require the existence of complete information at all nodes. We develop a baseline computationally efficient algorithm for obtaining the aforementioned equilibrium strategies and then extend it to improve its performance with respect to fairness. Both algorithms are realizable in practice through a distributed protocol that requires only limited exchange of information.

Storage capacity allocation algorithms for hierarchical content distribution

The addition of storage capacity in network nodes for the caching or replication of popular data objects results in reduced end-user delay, reduced network traffic, and improved scalability. The problem of allocating an available storage budget to the nodes of a hierarchical content distribution system is formulated; optimal algorithms, as well as fast/efficient heuristics, are developed for its solution. An innovative aspect of the presented approach is that it combines all relevant subproblems, concerning node locations, node sizes, and object placement, and solves them jointly in a single optimization step. The developed algorithms may be utilized in content distribution networks that employ either replication or caching/replacement. © 2005 by International Federation for Information Processing

On the optimization of storage capacity allocation for content distribution

The addition of storage capacity in network nodes for the caching or replication of popular data objects results in reduced end-user delay, reduced network traffic, and improved scalability. The problem of allocating an available storage budget to the nodes of a hierarchical content distribution system is formulated; optimal algorithms, as well as fast/efficient heuristics, are developed for its solution. An innovative aspect of the presented approach is that it combines all relevant subproblems, concerning node locations, node sizes, and object placement, and solves them jointly in a single optimization step. The developed algorithms may be utilized in content distribution networks that employ either replication or caching/replacement. In addition to reducing the average fetch distance for the requested content, they also cater to load balancing and workload constraints on a given node. Strictly hierarchical, as well as hierarchical with peering, request routing models are considered. © 2004 Elsevier B.V. All rights reserved